Customer retention is more challenging than ever. Analyzing customer lifetime value (CLV) can help. Here are some tips for CLV modeling….

Discover why refocusing on mobile experience, and prioritizing speed and accessibility helps deliver powerful customer experiences….

What can forward-looking app marketers learn from Gen Z’s virtual dating trends? The insights we discovered should make any marketer want to swipe right….

Airbnb tested video campaigns as a way to encourage people to book their next trip. Here are four tips they uncovered for making actionable brand campaigns….

The digital revolution has transformed the travel industry. We dig into the travel data to understand what these changes mean for travel marketers….

Do you spend enough time on mobile design? Here are five principles for effective mobile landing pages to help you focus on areas that need attention….

How consumers think about their data and privacy has fundamentally changed. In short, we’re facing a trust crisis. Here’s what you need to know….

People are turning to online video at every stage in the purchase funnel. Discover what this means for your brand….

The Adidas marketing team tried YouTube’s video ad sequencing tool to create a personalized, dynamic video funnel that would move its target audience….

Getting the keys to a new car requires a visit to the dealership, but thanks to digital media, the auto retail process has changed significantly….