Why inclusive teams deliver better ideas and stronger outcomes

Why inclusive teams deliver better ideas and stronger outcomes

February 10, 2020 Off By esential1@
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Andrea Diquez: I have always championed diversity and inclusion, because the ideas are better

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and it’s more fun.

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Ete Davies: I champion diversity and inclusion in the industry, because I believe in the

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difference between the people that we have, their experiences, their backgrounds, their insights,

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their philosophies.

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That’s where imagination lives, and that’s where true creativity is born.

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Sarah Kate Ellis: When a diverse team is both behind the camera and in front of the camera,

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the product is a hundred times better.

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We have to step into many projects where there are people with very good intentions, but

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just aren’t connected to the community.

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So the secret to that is making sure that at every point within the creative process

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that we are so inclusive and diversified, and everybody’s opinion matters and everybody’s

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voice is heard.

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Stefanie DiGianvincenzo: More and more research these days is showing that diverse teams are

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not only more innovative in their thinking, because they are drawing on different life

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experiences to bring their ideas to the table, the ideas are fresher and also the work is

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more authentic and more relatable to the audiences that we target.

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I think though if we started looking at diversity and inclusion as a driver to profit, as a driver

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to original thinking and innovation, which research shows that it is, then actually we

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can move that up the priority list and start to see some genuine change in businesses.

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Andrea Diquez: I just think people haven’t lived it, and they don’t understand the importance

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of it.

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So when you don’t know something, you’re scared of it, I guess, or it feels like, “Oh my

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god, this is so different.”

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And it’s not.

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It’s different people that actually make it more fun and make the outcome much better.

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The ideas are better; the environment is better; and it does produce business results.

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And it does produce much more impactful ideas.

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And when you believe that, it comes naturally.

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It really does.