How the ad industry can make better progress on D&I efforts

How the ad industry can make better progress on D&I efforts

February 10, 2020 Off By esential1@
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Pedro Pina: Everyone thinks about diversity the same way they think about climate change.

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It’s really important, but it’s someone else’s job to go and fix it.

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Adrianne Smith: My motto is don’t talk about it, be about it.

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I think the industry evolves by staying active, by understanding that it’s not an overnight

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But you continue to create programs, providing them tools to be successful in environments.

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That’s how we overcome it.

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It’s just the basics of information, continuous training, and just having a natural human

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condition of love and respect.

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Ete Davies: The best strategies I’ve seen for building accountability when it comes

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to diversity and inclusion, nothing talks harder than hard metrics.

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And it’s not having quotas for the sake of it, but I think when you have targets and

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you have objectives that are tied to your strategic business priorities, that is a reason

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that the whole business especially leadership can be laser focused on making real change

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and real progress towards diversity and inclusion.

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Sarah Kate Ellis: What we need and can do more of is showcasing the diversity within

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our own community.

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Because LGBTQ people are people with disabilities, we are women, obviously, we are people of

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color.

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We are everywhere.

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We’re immigrants.

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And so, showing that range is really, really important in the future.

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And the advertising community has one of the biggest prolific platforms to do that on.

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Pedro Pina: I do think that the solution is all about what every one of us can do to change

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things.

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This is, of course, a lot more relevant for managers, directors, people who are people

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managers.

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They have incredible power, because every year they hire people.

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Every six months, they promote people.

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They choose who are going to lead their businesses and who’s going to continue to climb the

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ladder of an organization.

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The problem is that everyone is waiting for the silver bullet, and that doesn’t exist

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at all.

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So it’s up to every single one of us to make a difference in order to ensure representation

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happens.