Why creativity is being liberated by data and machine learning
Are machine learning and creativity at odds? In a word: No. And don’t just take it from us. We sat down with Justin Billingsley, CEO at Publicis Emil; Dawn Winchester, chief digital officer at Publicis North America; Andrew Shebbeare, co-founder and chairman of Essence; and Vijay Sharma, FlipKart’s head of digital media and brand marketing. They explain how creativity is being empowered by the most recent advances in technology, and why great creatives love data and automation.