‘Swipe to Visit’ has arrived on Google Images

‘Swipe to Visit’ has arrived on Google Images

July 25, 2019 Off By esential1@

Google has launched “Swipe to Visit,” an Images search feature that displays a preview of an AMP-enabled website’s header after a user selects an image result. The user can then swipe up on the preview to load the image’s corresponding web page.

Swipe to Visit in action. Source: Google.

Why we should care

Visual searches allow users to efficiently scan and compare many offerings. Capturing high-quality images and optimizing them for search provides one more way for brands to attract users to their websites. This new UI feature may help AMP-enabled publishers get more traffic from their photos by putting their websites a single swipe away. 

More on the news

  • First announced at I/O earlier this year, Swipe to Visit makes use of AMP’s prerendering to generate a preview of the associated website.
  • By swiping up on the preview, the user will be taken to the corresponding page and the publisher will receive a pageview. 
  • Google has said that publishers already supporting AMP don’t need to take any further action to enable Swipe to Visit on their images.
  • Over the coming weeks, traffic data from AMP in Google Images will also be viewable in a Search Console performance report in a new search area called “AMP on Image result.”

About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.