Search to video and back again: Explore how customers move through the purchase journey
Search, video, and your brand
Our research shows that, on average, advertisers who run YouTube video ads in addition to Google Search ads see 3% higher search conversion rates and a 4% lower search cost per acquisition compared to advertisers who run Google Search ads alone.1
What does this mean for your own plans? Since people don’t think of search and video in siloed terms, neither should you. By approaching them holistically, you’ll ensure you’re reaching people wherever they are in the journey, and you’ll get more out of both channels.
For more inspiration on how to respond to changing consumer behavior, explore how online video inspires action.