The way people are watching video in the living room is changing. Here’s how

The way people are watching video in the living room is changing. Here’s how

April 19, 2019 Off By esential1@

Viewers have more content to choose from than ever before — and certainly more ways and places to watch it. As a result, the traditional concept of primetime is being turned on its head. This is particularly true in the place most associated with traditional primetime: the living room. Viewers are customizing their living-room experience, devoting more watch time to streaming services.

Here are the latest video streaming trends advertisers need to know, according to recent studies from Nielsen and Comscore.